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Anne Saint Dreux
in partnership with
with the support of
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Sunday, March 13th | 7.30 pm | @WEAM
La nuit de la Pub
The Night of the Ad
Is there a strategy of emotion?
Screenings, lectures and discussions led
by Anne Saint Dreux
In partnership with la Maison de la Pub in Paris. Lecture in English
At World Erotic Art Museum
1205 Wahington Ave, Miami Beach, FL 33139
Opening Reception: Admission $10 | Drinks will be served
From the first film produced by the Lumière Brothers to the most sophisticated special effects, from French advertisements to the most distant creations, the “Nuit de la Pub” proposes a trip in time and space.
A convivial event during which the “Maison de la Pub” proposes an uninterrupted projection of advertising films edited by themes. A unique chance to discover -or rediscover- the path taken between the advertisement of yesteryear and the advertisement of today, and to better understand how the advertising message has changed into a true spearhead for contemporary society.
Is there a strategy of emotion?
Emotion is a part of advertising history: the staging of emotion. There is the emotion of the spectator faced with advertising history: the sense of emotion. There is the socio-cultural background of the television viewer as well as his own affective state which makes him a more or less vulnerable subject.
Age, health, mental state, environment, and individual susceptibility are several factors which vary and are difficult to quantify.
Emotion, therefore, does not have a common denominator. There are, however, constants which advertising knows very well how to handle... in order to manipulate us?
Anne Saint Dreux is currently Director-Founder of the “Maison de la Pub” in Paris and the official representative of the “Art Directors Club” of New York for France.
After studying literature and then studying at film school in England, Anne Saint Dreux began working for the information service of French television in London. Upon her return to France, she became the assistant to Agnès Varda before producing a dozen short films.
Torn between her interest in semiology and her profession as a filmmaker, she established the “Centre National des Archives de la Publicité” (National Center of Advertising Archives) in 1980, and developed a business linked to her collection of advertising films.
In 1995, she established “Le Prix de l’Humour dans la Pub” (Humor in Advertising Prize) which became the annual meeting of agencies, advertisers and …good humor!
After being France’s delegate to the Clio Awards (New York) for ten years, she was named official representative of the Art Directors Club of New York for France. From 2003 to 2009, The National Geographic(Washington) commissioned her to market its archives department (Digital Motion) in France.
As an academic, always attentive to the world of research, Anne Saint Dreux regularly speaks on subjects related to the life of advertising. Since she participates in research in the field, she has been able to bring a form cultural heritage -often not easily accessible- within the reach of both academics and professionals.
As a result, the promotion of French advertising production has also been extended beyond our borders through activities such as lectures and exhibits organized with the assistance of French Cultural Centers abroad.
Anne Saint Dreux was able to establish what we consider today to be an institution indispensable to the life of advertising: La Maison de la Pub. The objective of this organization is to detach the advertising message from its commercial context to restore its historical, economic, and sociological value.
In 2008, Anne Saint Dreux was named Knight of the Legion of Honor.
This tour is organized by the Délégation générale de l’Alliance Française in the USA in partnership with la Maison de la Pub in Paris |
